Visual Art and Kesko enter software agreement for 15K displays in Northern Europe

Visual Art, a digital signage producer, and Finnish retail company Kesko, have signed a long-term agreement on a software solution that will be used to create and publish content for approximately 15,000 digital screens in grocery stores around the world. group K, according to a company press release. Release.

Part of the solution is Visual Arts’ digital signage software, CMS Signage Player.

Kesko’s goal was to find a common system and the possibility of centralized control of all its digital screens in its more than 1,500 stores in Finland.

“With our own CMS at the bottom, Kesko now has the ability to easily control and adapt content from a central location, but can of course still create localized content for individual stores and screens,” said Pontus Meijer, CRO at Visual Art. in the release. “This type of digital communication solution suits us perfectly and Kesko is, by its size and the type of stores, obviously an additional asset to have as customers.”

The agreement covers planning, deployment and ongoing support. Visual Art helps Kesko evaluate systems and solutions before deployment and is also responsible for installation and ongoing maintenance. The CMS is a big part of the digital communication solution, according to the statement.

“We were looking for a simple, intuitive and user-friendly digital signage software to have full control of our digital fleet. Also, it is important that the solution integrates with all our other types of systems, which Visual Art achieved. to do. solve for us,” Pekka Valkearanta, Trade CIO, Kesko Grocery Trade, said in the statement.

Kesko and K-retailers together form K Group. K Group is the third largest retail operator in Northern Europe and employs around 39,000 people. Kesko has around 1,800 stores in Finland, Sweden, Norway, Estonia, Latvia, Lithuania and Poland. Visual Art, founded in 1997, is based in Stockholm.